FASHIONOVA- BUILDING THE INDUSTRY ACADEMIA ECOSYSTEM
Fashionova integrates all the processes under one roof- from designing to manufacturing and packaging. The center provides a strong platform wherein the textile unit will get the opportunity to connect with the young & creative mind to develop the series of activities involved in the manufacturing process of Apparel Business.
Fashionova fulfills, on a large scale, all business needs ranging from co-working space, supply of technicians, expert advises to cognitive workshops and exposure to the industry. Our major focus is on promoting creativity and providing market assistance to sell the creative design and gain profitability. The center has brought standardization and higher efficiency through technological innovations paving a path for Surat City as a ‘Garment Hub’ at national and international level. This would reduce dependency on adjacent markets for development of the garment Industry as a whole and create employment opportunities for the talented pool of the fashion industry.
The design and development center has the advantage of being the first mover and the only one in the city of Surat and Gujarat. Being the first incubation center, it provides a unique platform for the fashion designers and garment manufacturers to share and avail each other’s services all at one place. As Surat Textile Industry is known for producing approximately 30 million meters of rough fabric and 25 million meters of processed fabric on a daily basis, there is tremendous potential to convert the fabric into fashion and a great demand for new designs.
By integrating all the processes of garment manufacturing, Fashionova offers the advantage of producing garments at the lowest cost with latest designs.
Although established just months ahead of the spread of COVID 19, the firm got National Level Recognition for designing innovative world’s first ever PPE kits that can be worn on saree. The flair for innovation and creativity led to designing of a unique PPE kit called ‘Covid Nari Kavach’ which was specifically designed for health professionals wearing saree. We contributed by producing 5000 kits on a daily basis which was a big support to health workers nationally.
The efforts of the Lockdown creations - Covid Nari Kavach & Garba PPE Kit were highly appreciated by Hon Textile Minister Smriti Irani during the launch of Surat Biggest Textile Expo Sitex 2021. The creativity of the firm’s innovative spirit got appreciation from the Prime minister of India Shri Narendra Modi in his radio address “Mann ki Baat”(straight from the heart). The enterprise had even received the Startup recognition from the Government of India.
Fashionova Design and Development Center aims at working at the grassroots level to provide a 360-degree support system to the young upcoming designers as well as garment manufacturers of Surat. Our ultimate goal is to help bridge the gap and take India’s most creative minds across borders and make them believe that the world is their runway.
